Ladies and Gentlemen Presenting! Gogo 20!

Tuesday, September 29, 2009

Just when I thought I'd seen every type of business structure and pay plan comes another that simply amazes me. First, the product. You gotta have a product. With no product in most cases you're gonna have problems. It is a very limited software package, BUT also there is a discount membership for services and products that can save hundreds if not thousands. But forget the product. It's the compensation that is literally making waves.

Now, the compensation plan is a vertical progression plan. You receive credits for having people on your team and when you hit 2 credits you receive commissions on the next 6 people who come into the business from anywhere in the World. Yep, it's Worldwide and growing at warp speed. I can go on all day about how wonderful it is and how it is structured but no one can explain it better than the videos themselves. So without any further ado, ladies and gents.

I doubt that we ever again see an opportunity that offers so much potential for so little money, just like price of a pizza and coke! Where everyone's a winner...

The longer you wait the more you stand to lose so don't over think this.

Read more...

Who's the next Philippines President? Wanna Bet?

Monday, September 28, 2009

I just created a political poll survey and you can see that in my sidebar below. Too many candidates who are running for presidential to become the next President of the Philippines. You can see some of them having their ads on T.V already and listen them on radio and even in the Internet in some social networking sites like facebook.com

I do not know who's going to choose yet. In your own opinion and choice who would that be? Look at the survey poll below and check one and make some comments. Why? I'll listen and consider the best answer..

Read more...

How Blogging Impacts Mainstream Marketing

Saturday, September 26, 2009

Because I'm a journalist and copywriter who also reads and writes blogs, people who don't use the Internet as much as I do have started to ask me some searching questions of late. Some of them sound worried.

They have heard a lot about blogging and the impact it could have on traditional marketing.

One person even asked me (perhaps a little concerned) if PR teams will be replaced with bloggers. I don't see it, I reassured them.

PR is also about managing people and that will always be important. The mainstream media isn't about to disappear, and the majority of the population probably couldn't care less about blogs. For all the hype, blogging should be seen as a potential addition to a marketing portfolio.

The place blogging may have its biggest impact is on areas of the trade press.
There is a revolution in publishing taking place, sparked by the new forms of advertising such as Google ad sense. This has made it possible for someone running a blog site, with a staff of one and overheads of almost nothing, to start earning a living from their publishing.

If the blogger can get readers, then Google places the ads (relevant to the content) – and you have a publishing business. This gives a lot of people an incentive to provide great content – so that they get more readers, and more money from ads.

It's just like the traditional press, but without the need for offices, advertising sales teams, HR departments etc.

This works best in niche areas. Soon, there may not be much need for magazines about new gadgets, or mobile phones, or ride-on-lawn mowers or whatever. Because the blogs have it covered, providing more up-to-date information and readers who are ready to buy – and can simply click on the advert.

The everyday bloggers have a new-found power and are not about to go away. Some blogs now get millions, even tens of millions of readers a day. They are rivalling the mainstream media – and if the US government can't control them, what chance does a small company or even a big enterprise have?

Companies and blogs

It's still pretty early days for companies using blogs, and the whole thing is evolving. It will probably settle down into one more piece in the jigsaw, another communication channel that companies can use.

The style used in company blogs needs to be less "written by committee" and more personal and spontaneous.

Companies that try to use too much subterfuge in the blogging world are exposing themselves to a potential backlash. There's a great emphasis on honesty in the blogging world – for example bloggers will often end a post with a "disclosure" note which mentions any conflict of interest.

At a simple level, blogging can be seen as simply another way of publishing information on the Internet. It's useful because it is so fast and it's easy to get a range of people involved quite quickly.

However, there are real skills involved to good blogging. Not only does the writing have to be engaging, colorful, funny, informative etc, but the writer also needs to take account of search engine optimization techniques – which basically means using the right keywords to ensure the blog shows up in the search engines.

At it's most sophisticated, blogging is being used to create "viral marketing" campaigns – to create a "buzz" around a product as though this were coming from ordinary people. This is a whole new field of marketing /advertising…

Read more...

Blogs What Good Are They?

Friday, September 25, 2009

Blogs? what good are they anyway? Well, actually blogs are both fantastic whether you are running a business website or you are simply using blogs for fun. In terms of business, blogs can prove to be a supplemental form of advertisement and you will find them to be a unique device that you can use to keep in contact with your clients. Further, in terms of personal use, blogs are definitely an excellent way to stay in touch with your family and friends, even if they are across the globe. Best of all, blogs can often be established for free and can easily stand on their own, without an existing website to support them.

Blogs have become quite popular and more and more blogs are appearing all over the Internet. In fact, the more people realize the great benefits that they can get from using blogs, the more people will be using them. Blogs, not only serve as personal journals, they also serve as business supplements and people love communicating with others by using blogs and allowing others to comment on their postings.

Blogs are regularly updated which means that they have fresh content on them all the time. This makes them appealing to visitors and search engines alike. Every new posting means new content on your blog and if you update your blogs daily or weekly you will see them grow rather quickly. With fresh content, you can improve your search engine ranking. Whether you use the blog alone, or you used it to accompany an already existing website, your fresh content can be used to draw more and more traffic to either your blog or your website, or both.

Additionally, you can add links to your blogs and start a link exchange campaign. In doing so, you will see your page ranking increase in search engines because SE algorithms frequently focus on the number of links that are pointing to your website. The more external links that recommend your site or blogs, the easier your site or blogs are to find in the big search engines like Google.

Blogs can be used to freely advertise your products or services. That’s right, blogs can serve as free web space for you to use to advertisement of your business. Also, blogs are great from providing existing clients with updated information about new products and services you may be offering. Want your clients to share there feelings about your products and services? You can use blogs to receive and share client testimonials. There really is no end to the benefits one can derive from using blogs.

What is equally fantastic about blogs is that there are ways that you can create blogs for free. Sites like Blogger, recently purchased by Google, allow you to establish a blog free of charge. Moreover, there are a variety of layouts, fonts, and templates to choose from and Blogger even allows you to post images. Finally, sites like Blogger give you the opportunity to archive your postings so that visits can return to them again and again.

Finally, creating blogs can be simple fun for everyone. No matter what one’s age is, Blogging is the new wave in Internet entertainment. Friends can create clubs and use blogs to establish them, friends and family can share photographs and sentiments, and finally, personal expression can be satisfied when creating blogs. In fact, if you have a particular passion, why not share that passion with the world by starting one or more blogs? Communicate with people from all over the world that share the same passions that you do!

Read more...

Affordable SEO Rankings

Thursday, September 24, 2009

Traffic is a must if any blog/website or online business is to succeed. Your business can either pay for that traffic through advertising, ezines and other means... Or you can decide to go the SEO route and get all your traffic for free.

However in doing so there is first an outlay in costs to get your website highly ranked on all the major search engines. The more ranking you would like to obtain, on multiple pages, using multiple keywords/phrases, the more costly it will be to your business.

But the real question, is just how costly?.... And, if you go the D.I.Y SEO route, just how effective will it be and how much money will you save?

What is a reasonable cost or the average cost for employing an SEO company?

The problem with most SEO companies is the fact that they are literally charging a small fortune for a basic SEO campaigns which may include optimization of only a few web pages and ranking of just two to three keywords or phrases. How much for such a package.... anywhere from 2 to $4,000.

The current going rate for in house (internal) SEO work is anywhere between 40 to $60 per hour, with external rate, business to business sitting at roughly $100 per hour.

If you are a large company, these rates may be affordable but for most small businesses and solopreneurs, they are simply out of the question.

Even a large company may be better off handing their SEO tasks over to a capable employee who can learn the required skills and techniques and apply these when required. One or two people with such capabilities would not only save the company profits but would allow their business to adapt to new SEO products a lot faster than having to outsource.

What you are not being told be the SEO companies is that search engine ranking is really not that difficult to master... And the second point that maybe matters the most is that once you have high ranking for many selected keywords, just a little maintenance and tweaking can keep you there for a very long time. Even to the point that much SEO work can be outsourced at very low rates to experts in other countries which makes it even more affordable.

Without doubt, obtaining high rankings by doing it your self or handing it over to a major SEO is quite doable. With so many affordable SEO guides, memberships and software packages online today, it is really a wonder as to why many companies are yet to implement their own in-house SEO specialists using their current staff.

So, is this to say that learning all SEO techniques is simply a walk in the park, of course not. But any person with a reasonable ability in technical matters could have a large website on it's way to excellent ranking positions within as little as two weeks.

Unfortunately what most lack in SEO, is a clear and concise plan of action. Yes, many will learn the techniques and methods required but then fail to act or fail to implement the complete plan thus resulting in minimal outcomes. As with any marketing campaign, it must be implemented right through to the very last step, SEO is not different.

With the continuing improvement of search engines to supply more accurate results, search engine marketing will continue to grow and be in high demand.

The decision you have to make for your own business is....

Exactly how much income do you wish to take out of your own business pocket in using such services, or is there a better alternative by taking your SEO in house and increasing business profits continually, year after year?

Read more...

10 Ways To Increase Your Blog’s Pageviews

Wednesday, September 23, 2009

With Google Adsense or Yahoo Publisher, having people click onto more pages helps your revenue immensely, but how do you get them to read more than one page when they visit your website? Here are a few tips.

1. Create pages within the blog that contain reference material you refer to often in your posts. These static pages will also get crawled and indexed by the search engines and as you write posts about your topics you can refer people to these static pages as references to what you are posting about.

2. Use articles as static pages. You can reprint articles on any topic for free by visiting one of the many article directories like http://www.articlecontentprovider.com/articlesubmit/ Then refer people to read the articles that relate to the post you are making. You could even add one article as a new page every time you make a post.

3. Refer to other posts you have made on your blog or on another one of your blogs while posting. This gets the reader to click over to previous posts. You can even decide your posts by browsing previous posts and deciding which one to follow up on. Those archives are not to be lost and forgotten. Its great material, (you wrote it right?), so use it.

4. Create a page that links to your favorite posts that are timeless. You browse your old posts, find posts that you want readers to find easily, then build a links page with those posts directly linked. Then add a link to that page from your front page. Call it favorite posts or whatever and you will benefit by those that click through and follow those links.

5. I've posted here before about the "more" tag. You write your post as normal, then decide where you want to break the post up onto a new page. You put the more tag in and readers have to click to a new page to read the rest of the story.

6. Write once per week special projects. These are a series of articles on a particular topic. You will be offering it once per week giving readers a week to comment on it, then have them hanging on for next weeks special post in the series. Each time add links to previous posts in that series.

7. Using your content from your other websites or blogs is also a great way to get more pageviews for all of them. Use the target new tag and refer to material on your other blogs and websites. It will open a new window leaving the current blog open while they visit your other website or blog. You can quickly double up your pageviews while also introducing your readers to your other websites and blogs.

8. Make a list of 10 previous posts and the links to those posts. Make a post in your blog about 10 things you want your readers to know and read in case they have not done so before. At your suggestion they will at least go see if they have read those posts before, increasing your pageviews once again plus bringing old material to new readers. That also lets them know they should browse the archives for things they have missed.

9. Using that same list of 10 posts or a new one, visit other blogs on your topic. Find posts that talk about something similar to one of those 10 posts, then instead of adding a link in your signature to the home page, make a comment there and refer to the post that is similar and that contains helpful information to that blogger and their readers. You will also be increasing your link popularity while doing this. Do not spam the link. Make sure it actually contains useful information. Don’t be trolls or spammers and you will end up with new readers and more page views for your blog.

10. Do not stop being creative. Use the tips in this article, plus invent some of your own ways to interlink your blogposts together. Create pages. Don't just post and forget. That content is valuable, use it. Do not make people search your blog. They are lazy and busy. Bring it to them. That is just good customer service.

I hope this article helps you learn there is more to blogging than just writing a post once in awhile or even daily. If you employ the tips I just gave you into your blog I guarantee you will increase your pageviews which in turn will increase your revenue if using an ad program in your blog.

Read more...

All Link Types and SEO

Tuesday, September 22, 2009

This article covers a much discussed topic in the SEO community. Also, clients and often site owners come up with questions about what links to get, and how to get them. Note that I will not consider reciprocal links here, because of better alternatives, and because their effectiveness only applies to a small number of sites, who use them under 10% of their overall link ratio. I will review the main types you want to get for your site.

The natural one-way links.
This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the “intent” of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.

Linkbaiting, or link bait.
This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the “bait” you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.

Paying for links, or paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest “Google Slap” effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.

Bad links and their effects.
Outbound links play a big role in the way search engines determine who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.

Read more...

Is Blogging worth a try?

Monday, September 21, 2009

Blogging is definitely worth a try. There are many people who enjoy Blogging, if you check out www.carlocab.com, you will come to know that Blogging can really be one of your hobbies and you can do it as part of fun when you are tired of other activities. Saying that, there are people in Blogging industry very serious about their sites and really work hard to make tons of money, but that takes a long time to establish a career in Blogging.

I would say, that Blogging is fun, because you can choose your own topics and write on almost anything you want, you can learn from different Bloggers the history of Blogging and the way it has reached a pace today.

With Blogging you can write on anything like, advertisement, advertisement reviews, affiliate marketing, article submission, bank blog, blog make money, business consultancy, cash cartes, cash, paypal, criticism, news, click ad, google adwords, google adsense, this is what www.carlocab.com is about.

I have many friends who have been Blogging now for a while, they have developed a deep interest in Blogging, because they can research, write and at the same time earn revenue on different Blogs. You can have many Blog sites with different topics and this is also one of the ways you can earn your income.

One of the fun ways is video blogging and some of it can be seen on the carlocab.com, you can earn lot of revenue on video blogging, but it should be something that people would be interested and they would like to watch, and you have to make it worthwhile so that people can really take interest in the videos you upload either on your site or any where like youtube.com and googlevideo.com.

Blogging can also become one of the ways for people to know you, you can create Blogs on your life if it has been inspirational, people love reading autobiographies that interest them, and so if you have stories to tell, it can be love or action story but an interesting one, people will definitely pay their attention to your blogs everyday.

If you are interested in writing on different products than there are many sites that would allow you to write reviews about their products, in fact you can earn good money in writing reviews on products and earn from the top companies who are willing to pay you good money for your write up on products.

Some sites will also give you a HTML code for the products to be pasted on your Blog and people can see that, in this way you are earning income when they buy the product they choose.

So these are only some of the ways of Blogging, Blogging has lot of potential and you can do it, if you are a good researcher and if you really love to write, than Blogging is desirable for you and you can earn good revenue out of your own site, just like every one is earning on Blogging.

Read more...

Blogs Are A Great Tool For Influencing The Search Engines

Sunday, September 20, 2009

Blogs are becoming a widely used devices for publishing information on the web. They can be used either to communicate general information, or as a marketing tool to promote products and services. Although the blog format has been around for a number of years, the way it is being used is still evolving.

The most distinctive thing about a blog is that it is "content-rich". Most blogs consist of a number of posts entered on a regular basis. These posts can be short references to some other resource on the net (connected by a link), or long posts which are essentially articles or essays on a specific topic with embedded references to other related sources on the web. This makes them ideal for writers, reporters, journalists, as well as marketers wanting to systematically report on current activities, news of the day, or the features of products.

For instance, blogs are used extensively by bloggers in China to comment on the political and economic scene there. They are used by political advocates in most parts of the world who want to push a certain point of view. They are used by journalists as an alternative medium to communicate their experiences and ideas without them being filtered by large publishers. And blogs are used by corporate communication people to keep in touch with employees and customers by carrying corporate news and comments on the developments within a company or industry.

They are also increasingly used by marketers who want to promote certain products and enhance the search engine exposure of specific websites. If you have a website, or are promoting a website on behalf of a client, then planting references to it in blog posts is a very good way of bringing it to the attention of the search engines.

Blogs and Search Engines

Blogs are useful marketing tools because the major search engines pay close attention to them. The structure of blogs makes them easily spiderable, so the major search engines -- Google, Yahoo, and MSN, etc. -- tend to view them as sources of "news." The more active a blog is, the more frequently it will be spidered. If a blog contains new posts every day, it will get spidered every day and sometimes more than once a day.

That means that the information in an active blog will show up in search engine indexes much more quickly than changes made to ordinary static websites. Many people think that simply making a change to their website -- for instance, posting a news item on their home page -- will result in that chance of being picked up by the search engines. But this is not the case. The search engines can only reflect that change after the site is spidered. And unless a site has a history of being constantly updated, the search engines will only spider it occasionally.

Therefore when it comes to influencing the search engines, blogs can serve two useful functions. First, as we have seen, an active blog gets spidered regularly. So as long as it remains active a blogger can expect a regular visit to his blog from the search engines to see what is being reported. New posts will get indexed almost immediately, and will start to show up in search engine results.

Two Important Conclusions about Blogs

First, if you want to have something reflected quickly in search engine searches, writing about it in a blog is the best way to accomplish this objective.

Second, since the search engines follow links, placing links in your blog posts to other sites to which you want to draw attention to is a good way to get them spidered as well. For instance, say you introduce a new product on your website. The best way to have the search engines visit your site quickly and reindex the changed pages is to make an announcement in an active blog. The spiders will visit the blog, follow the links pointing to your website, and index the changes to the website.

This is why links placed in blog posts are generally the most effective way of drawing attention to other targeted websites.

Taking Advantage of Blogs

There are two fairly straightforward ways to take advantage of these important features of blogs.

The first way is to start your own blog. It is surprisingly easy to become a blogger. Many sites offer free blogs that are part of a larger "community" of blogs. For instance, go to blogger.com (owned by Google), sign up (for free), and you can have you blog up and running in a matter of minutes.

The problem with this approach is that you may not be a writer, you may not be interested in making regular posts, or you may simply not have anything to say on a regular basis. In that case you might try to find someone who will let you make posts every now and then in their blog or at least create links pointing at your website.

Another interesting alternative is to pay someone to review your site, or feature your products every couple of weeks in their blog. That way you get all the marketing and search engine advantages of blogging without actually having to do any of the work.

Read more...

6 More Tips For Raising Your Search Engine Rankings

Saturday, September 19, 2009

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

1. Site Navigation

The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.

2. Choose Less Popular Keywords

Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.

3. Choose Related Links

Make sure that you don’t have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.

4. Update Your Content

You need to periodically update the content of your website, even if it’s only a slight change. Search engine spiders give better rankings to sites that update content often.

5. Don't Over submit

You need to consider the fact that many search engines don’t like automatic submissions or multiple submissions. Therefore, submit only once and don't use a whole slew of submitting software.

6. Subscribe To and Read Search Engine Relevant News.

Always be on a look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competitors.

When it comes to massive profitability, high search engine rankings can’t be beat. Keep on top of the game and you will be happy you did.

Read more...

How Good Is Your Blog? Here’s A Free Way To Test It

Tuesday, September 15, 2009

Ever wondered what people think when they visit your blog? If you’re like most bloggers, you get a few comments but not enough to know whether most people like your blog or not. Maybe they read it, love it, and you never know about it. Or maybe they see something they don’t like and are off browsing before you have time to shout “hey, there’s good stuff here!”

To make matters a little worse, what turns people away is often a small thing. It might be a bad color scheme or the lack of a clear title so people know what they’re reading about. It might be too much text and not enough pictures. Whatever it is, you can lose readers fast.

How do you solve this problem? Simple – just test your blog. And there’s an easy way and a free way to do it. Just visit the BlogExplosion site (http://www.blogexplosion), sign up for a free account, and add your blog. Then visit a feature of the site called “Battle of the Blogs.” It’s a free game where your blog competes against someone else’s. Just choose a challenger and click on “Accept Challenge.” Now, the fun part starts.

Members will visit your blog and the blog of the challenger. Then they’ll vote on their favorite blog. The battle normally only takes 15 minutes or so to be completed. As soon as it’s over, you have a clear idea of how many people like your blog. If 15 out of 15 vote for yours, don’t change a thing. If 10 out of 15 vote for yours, make some improvements. If 0 out of 15 vote for yours, make some big changes.

Then go back and enter a few battles after you’ve made changes. That’s a good way to constantly improve. And there’s nothing better than improving your blog and being able to see the results in less than 15 minutes. That’s got to be better than waiting days to see a difference in your visitor statistics.

And while you’re waiting the 15 minutes to see the results, review the other blogs battling and vote for your favorite. As you do, think about what makes you like a blog instantly or dislike a blog instantly. What catches your attention? What is it that makes one blog likable and another one boring? Take note and you’ll figure out even more ways to improve your own blog.

Read more...

A Do-It-Yourself Search Engine Optimization Technique That Will Work Miracles For You?

Saturday, September 12, 2009

It is hard to imagine do-it-yourself search engine optimization actually working. It is even more difficult to believe that it can be done using mostly free tools. But then that is one of the really wonderful things about the World Wide Web - there are so many different ways of skinning a cat or doing the same thing and knowledge can save you more than just a fortune.

Besides the truth is that so many web sites that are huge and popular today got where they are through the do-it-yourself search engine optimization efforts and skills of an individual.

Before delving into the techniques that can be used for search engine optimization, it is useful to appreciate what search engines really look for and the reason why most web sites find it so difficult to deliver.

What Do Search Engines Look For?
In most of the search engine articles you read these days, search engines are portrayed as being quite similar to some serial-killing monster with no clear motives other than to kill and destroy. For instance shock outrage and puzzlement are always expressed when leading search engines change their rules.

The problem is that most people forget that the competition between search engines today is so keen, such that their main motive can only be one thing - to become the leading search engine, and when they get there. To retain that position for as long as possible. It is rather obvious that to achieve this objective they have to remain very focused on the customer. The search customer or client, is the person using their favorite search engine to seek all sorts of information. Everybody prefers to use a search engine that is as quick and useful as possible in getting them the information that they seek. It's really that simple. All changes in policies and rules can only be driven by one thing and one thing alone - to become better in the eyes of he customer.

In deciding your page ranking, search engines will look for links to your sites and not just any links, but quality links meaning sites that have a higher ranking than you do. This tells search engines that other sites they rank highly are linked to you and therefore you must be a useful site and therefore deserve a high rank.


The Biggest Obstacle To Getting Enough Good Links To Please Search Engines

Folks are often advised to submit their sites to search engines and high pagerank directories. The problem is that many of these sites will charge you dearly for the privilege of being listed with them. Yahoo for example charges about $299 annually for a site to be listed in their high traffic directory.

The secret to bear in mind here and what most folks do not know, is that many of these sites that ask for so much money will list you almost immediately and for free if you have good quality links pointing to your site. It is that customer driven motive we were talking about again. Good quality links are links from sites that the search engine already ranks highly. The assumption here is that since you have received a vote of confidence from sites that are already held in high esteem by the search engines, then you are also bound to be a useful site that customers who use the search engine will find useful. The higher page ranking you will receive, as a result will mean better search engine visibility for you and naturally, much higher traffic.

Another strategy used to try and gain quality links is to make an effort to submit your site to various directories for free listing, but it will usually take months for one directory to accept your site.

A Powerful Do-It-Yourself Search Engine Optimization Technique
The way to do it is to start off by creating a web page on your site with a list of links. The idea here is to be adding links to other sites on your links page in exchange for the sites doing the same for you. You will of course be careful to concentrate your efforts on getting links from high page rank web sites. It is advisable to find sites that are related to your product or service.

Usually, to make search engines happy, you should limit each reciprocal links page to 50 links only.

Most sites maintain their reciprocal link pages using LinkMan script from PHPJunkYard. You can download this php script from http://phpjunkyard.com. The really amazing thing about LinkMan script is that it allows a site's visitors to add their links immediately after they add links to the site on their own pages. What his means is that using the LinkMan script you just need to find the desired sites, add their link to your reciprocal links page, and you can immediately add your link to theirs.

Be careful to meet the requirements of the LinkMan script one of which is to place a notice on your links page stating: "Powered by Link manager LinkMan 1.7 from PHPJunkYard - free php scripts."

The Easy Way To Find High Page Rank Sites
You can easily find sites using Linkman by searching on Google for the exact phrase; "Powered by Link manager LinkMan 1.7 from PHPJunkYard." You can also change the phrase to find sites using earlier versions of LinkMan.

Visit the link pages on the sites with a browser showing their Google pagerank. As soon as you come across a site using LinkMan that has a high Google page rank, simply add their link to your reciprocal links page and then add your link to theirs and you are done. You can then move on to find yet another site that you would like to link to.

It is difficult to beat this amazing, free and instant search engine optimization (SEO) technique that is quick, easy to use and extremely effective.

Read more...

Why Do People Blog?

Thursday, September 10, 2009

Blogs are becoming very popular. The rate at which the numbers are increasing is mind-boggling. Why is this happening? Why every body wants to create a blog? Who else will read that blog? If everyone is busy writing his/her blog why and when will they get time to search for other blogs and read them? Because of this over population and density, will blogging become another failure? Is it a fad, which will pass away? Let us examine?

Why do people blog? Most of the people write blogs to express themselves. They are sure that on their blog they will get what they want printed. If they write articles or columns for newspapers they may or may not get printed. Writing a blog gives the power to each of us to get printed immediately. I personally write my blog to express myself freely and feel good to see that what I wrote got printed immediately.

Another reason of writing in a blog and website is freedom of design, layout and structure. Blogging gives this freedom. It does not need navigation architecture designs of a website nor a structured menu. You write and get printed - as simple as that. This has a flip side also. In a website one can lay out the information in an easy to access and read format. You can lead your reader to a particular page in a website. You cannot do that on your blog.

Do blogs get read? How does one popularize one's blog? These are difficult questions to answer. For most of us, it is difficult to find time and submit our blog in the increasing number of directories. It is also difficult to make sure that our blog will get one of top rankings in a search. Only the search engines know the secret of that and others only speculate. If we try to read the articles written on this subject, not only the quantity but the difference of opinions will leave most of us tired, frustrated and undecided. One more issue- before you decide that you would want to popularize your blog, please think - whether you search for blogs and read them? A lot many of us are so busy writing our own blogs, that we find no time looking for others. Why should this not apply to our potential readers?

Whatever the pros and cons of blogging, one outcome is certain. Blogs give us the opportunity of writing what we want and get it printed.

Read more...

Blogging - Developing a Readership

Monday, September 7, 2009

1) Quality Content – Interesting content will keep your readership returning. Update your blog regularly. Googlebot, which is Google's web-crawling robot loves content. The more you update your blog, the more frequent the search engine spiders will return to it.

2) Take part in blog exchange communities, like BlogExplosion and BlogClicker. Ask other bloggers for their opinion on your blog and take their suggestions to heart.

3) Publish an RSS/Atom/XML feed. If you're using Blogger, you can turn on RSS feed by clicking on settings in your dashboard and then clicking on site feed and make sure that your settings are set to yes.

4) Carefully choose your subject titles, taking into consideration what other internet users may be searching for. Use keywords in your title. I suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers. Technorati.com , is a blog search engine that also lists the top search words. The more targeted your keywords are, the greater your return in search engines will be.

5) Involve yourself in commenting on other blogs. You can gain a loyal readership just by offering feedback to your fellow bloggers. The comment feature allows you to add a link back to your blog as well.

6) Be sure to include your blog address in forum signatures and in your email signature.

7) Submit your blog to directories. Submit your blog's url to Technorati etc.

8) Write articles. Include a resource box in your article and submit it to article directories such as iSnare.com

9) If you’re using blogging software such as Blogger, there is an option to notify the central blog update services (such as weblogs.com) whenever you’ve made a new entry to your blog. Make sure that this option is turned on! In blogger, click on publish in your dashboard and make sure that your settings are set to yes under notify weblogs. Alternatively, you can go to ping-o-matic.com and send out a ping each time you update your blog. This lets everyone know that you’ve just updated your blog.

10) Link to other blogs. Use services like blogrolling, which is similar to linking. Blogrolling allows you to maintain an updated list of your favorite blogs. But, don’t build a long blog roll of sites that you have no intention of returning to. There is nothing more annoying then visiting a blog that has a humongous blogroll.

Be patient, traffic doesn’t happen overnight. The best way that I’ve found to increase traffic is by getting to know people. Spend what free time that you have, reading blogs, leaving feedback and building friendships. Try to leave comments on the blogs that you visit as often as you can. While you are waiting for the traffic to come, just enjoy blogging. You'll be improving your writing in the process. Eventually you’ll build a network of not just readers, but friends and loyal supporters. Blogging is not just about marketing; it’s about creating lasting relationships.

Read more...

Google: Friend or Foe?

Sunday, September 6, 2009

Don’t get me wrong, almost all of us love Google to death. It has single-handedly changed the direction of this entire industry to something that is accessible for everyone. However, while Google is the darling poster child of Wall Street and the general public, there lurks a danger of abuse. We will cover this in a bit, but first let’s look at a few years ago when the World Wide Web was still a novel concept

We had a handful of methods of finding information. They were so-called search engines. Their names were Yahoo, Excite, Lycos, and of course Alta Vista. If someone wanted to find a piece of information on this “World Wide Web”, they would enter their keywords into one of the above named search engines and would then begin the long arduous process of sorting through a lot of garbage before finding what they were looking for. Somewhere along the way, each of these companies got it into their corporate heads that what people wanted was even more fluff thrown at them.

This is when they became portals instead of search engines. Instead of offering just search results for what we were looking for, we now had stock quotes, weather reports, movie reviews, news reports, health tips, beauty tips, sports scores, horoscopes, dating tips, entertainment gossip, shopping links, financial hints, games, and lastly ads. Lots of ads. In the late nineties, enter Google, which had a very simple vision and unique philosophy.

While every portal was busy trying to deliver us critical information about when to kiss our date and how to shave our pet, Google was refining its search algorithms to make it so it would yield our searched keywords in a more efficient fashion without us having to endure that arduous process of sifting through garbage data. This coupled with the unique philosophy of do-no-evil, garnered them much deserved attention and fame.

Their approach to a lot of the services they now do to this day is very well executed. Some would argue that they’ve become what they said they wouldn’t become in the beginning, which is a portal. However, if you really think about it, they did this in such an elegant and well thought out system. The entire portal features are completely optional, those that do not wish to utilize them, are not forced to look at it or participate in it.

However, as good as the methods and intentions of Google may be, there is indeed a danger to our continued dependency on them. If you use Google regularly, then you more than likely have a Google Account with them and utilize one of their specialized services. One of the automatic ones is that they hold your search history for you by default. Every time you run a Google query, it is recorded and stored by Google for your convenience at a later date.

It even records what sites you jump to from the Google search list. As our dependency on Google increases, we are putting all of our eggs in one basket per se. We trust Google with a lot of information about our personal lives. After all, why should we think twice about a company who has a philosophy of Do-No-Evil and actively shows its good intentions to the technology community? Perhaps we should be thinking twice about it though. It may not be Google that we have to worry about, but rather, the governments of the world. If they are able to tap into Google via legal means to garner information about its own citizens, then this is a serious breach of privacy and security. A current example of this is still ongoing in the United States of America.

Robert Petrick, an American citizen, is being held on trial for the murder of his wife. A terrible act that should go punished, yes. However, the interesting portion is how their prime evidence against him was obtained via Google, in which it was found that he searched for terms such as neck and snap days before the murder took place. I’m not here defending his acts, I along with mostly everyone else believe that murder is not an act to be taken lightly and the man, if guilty, should be prosecuted and sentenced to the fullest extent of the law. But my point is here that it is possible for the government to tap into Google to research about their own citizens.

The possibilities of abuse here are paramount. Google is unable to really defend our privacy in this regard, as they must comply with the law and divulge our information. Next time you are Googling, remember the fact that they record it. After all, searches can be quite telling of the person and their current intentions.

Read more...

Creating A Cost-Effective Google Adwords Search Engine Ad Campaign

Pay-per-click ads like those available through Google Adwords can be a powerful, regular source of prospects for your products and services. However, whenever new clients have asked me to look at their Google Adwords campaigns, I begin to understand one element in Google's growth to more than a $8 billion market value.

Many entrepreneurs fail to take advantage of Google's mechanisms for making sure that their search engine ads get shown only to those who are logically potential buyers and that the ads encourage such people to click through. As a result, they pay much more than they have to for the exposure, get discouraged about the return on their investment and yet leave the ads running for lack of ideas about how to improve performance.

Don't let it happen to you! Use these tips to keep your costs down and your rewards high.

1. Eliminate countries and languages that do not match what you offer. For instance, if you sell U.S. foreclosure listings, your ads should show only to Google users in the United States and probably only in English. On the other hand, if you have a translation service whose clients can live anywhere in the world, define the countries and languages your ad gets shown to much more widely.

2. Activate Google's ad tracking. It costs you nothing, and enables you to keep an eye on not only your cost per click and click-through ratio, but also which keywords and which ads best lead to your desired result, whether that's a sale, an inquiry for your services or a signup for your newsletter. That way, you can eliminate or try to improve elements that get a lot of clicks or cost a lot but do not get results.

3. Set up negative keywords. If your goal is selling something, why pay for tire kickers and freebie seekers? By defining "free" as a negative keyword (Google has a special button for this), you can keep many of them from clicking on your ads.

Equally important, think through alternate and unwanted meanings of your keywords and add negative keywords to prevent your ads from showing to wildly inappropriate visitors. For instance, type "cattle branding" into Google and you’ll see ads for business branding services. Those advertisers' click-through rates will improve when they add "cattle" as a negative keyword.

4. Delete keywords and ads that are not working. Because Google's system rewards a better click-through rate with higher ad placement and lower costs, you are paying Google more than necessary when you leave poorly performing elements running. Periodically clean out your losers.

5. Send people to a landing page that makes perfect sense. People click on search engine ads to learn more about whatever was featured in the ad. It seems logical that they’d look around from your home page for whatever interested them in the ad, but that's wrong. Searchers are impatient. So if your search engine ad mentions a software demo, do not send them to your company's home page. Send them to the exact page from which they can access the demo.

When you manage your Google Adwords campaigns according to these guidelines, you’ll be paying less to get a much more satisfying response.

Read more...

Getting Blog Links

Friday, September 4, 2009

A lot of time is spent by bloggers trying to get other blogs to link to them. A lot of traffic can be gained by doing this with blogs that are both related to your topic and blogs that have a lot of readers.

This can sometimes be very difficult for new bloggers because they do not yet have enough readers or page rank to interest the bigger blogs.

Talk to other bloggers who are in the same position as you right now and develop a lasting relationship. You link to them, they link to you and as both of your blogs grow those links will pay off for you.

Many people find a blog they like, then will take suggestions from that blog about other blogs they might like. So someone goes to a blog you have traded links with and likes them, then they follow your link and if your content is good, they add you to their reading list. The same happens in reverse for the one you link back to.

Sooner than you think both of your blogs will become ones that a circle of people read. The more blogs you do this with, the more your circle will eventually grow.

Don’t be too concerned with page rank. Many of the established blogs with good page rank are not going to link to you until you build up your readership at least a little. There is a reason for this and it isn’t arrogance, though it may feel that way at times.

The reason is that many people start blogs, but few people actually become bloggers. Blogging daily takes a commitment that many are not willing to make. The established blogs might link to you regardless of page rank and traffic issues if they see you are committed to writing your blog and becoming a blogger.

They don’t want to link to someone’s blog that may or may not be around next month. It is a disservice to their readers and a hassle to remove your link later or check and see if you are actually still blogging. They do not have the time to hold your hand on it.

If they check out your blog and you have been posting to it every day for quite awhile, say 6 months at least, then they might give you a helping hand and welcome you to the blogsphere.

Put it into your schedule to make a post every single day, even if it has to be a short one due to lack of time. When there is a time you know you will not be able to post for a few days, make a post for each of those days and if you are using wordpress you can timestamp the posts so that each one appears on the scheduled day. That is one way to keep your blog fresh for your readers every day.

Another tip is, as we post to our blogs daily, there are times when you have two or three things you want to blog, but if you are finding it hard to post daily, timestamp the second or third post for other days rather than posting them right now unless it is something time sensitive. Try to stay two or three days ahead so that if you miss a day, it won’t hurt you.

If you are using blogger or other blogging software that doesn’t have the timestamp feature, save them as drafts, then log in when you have little time and post your draft. If you have time to blog a post, then leave the draft there until you need it.

Don’t let yourself get frustrated if everyone doesn’t want to link to you right away. If you are blogging good content, you may find they are linking to you before you even ask!

Read more...

  © Blogger templates Newspaper by Ourblogtemplates.com 2008

Back to TOP