For the past years, many new online gaming services have been introduced. The world is having a visible affect on the online gaming industry, as more and more people turned towards playing and enjoying online games.
Games on net were once an imaginary phrase, but since the introduction of thousands of user friendly and easy operating games on the Internet, people are finding that fiction has become reality.
But, now you can read about what you want to learn and play free online games at paying no money. This is the ultimate playing way for anyone frightened by the complex layout of games. To play online games, read introduction to the games and play along.
Another main reason people want to play free online games is to get refreshed from the monotonous and hectic routine. With games on net, all of that excitement can be put into action. The people may choose to play free online games for recreation. Many people just want to chill out at the end of a day, and playing with a pool or slot machine etc. doesn't provide sufficient amusement.
According to a leading company’s survey on online gamers, women around or above age 40 are the informal gaming hardcore, playing games at an average of nearly nine hours a week. As far as men of all age group are concerned, they spend nearly six hours gaming while women of all ages average to around seven hours per week. This show increasing urges to play online games in all age groups and both genders.
The report also unveils an interesting point, 54 percent of adults said that they play games to wipe-off stress and the 20 percent of teens who play for just relaxation.
With free online games one can experience the excitement of playing, without the fear of losing any single cent. Many sites on the Internet also let you to post messages in forum and even facilitate to chat with friends while you play.
This is excellent news for gaming authors and websites, as the more-n-more people are moving towards playing online games on net, the more excitement around the globe will be.
All in all, it can be pretty relaxing experience and certainly it is becoming very popular time-pass.
Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.
The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.
1. Content. Content. Content. Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.
2. Analyze Web Logs. Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.
3. No one can guarantee a #1 ranking on Google, or any other search engine. Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.
4. Some things are just plain silly. You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.
5. SEO is not Pay-per-Click. While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.
6. SEO is not witchcraft, Druidism, shamanism. Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.
7. Do-it-yourself SEO. Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.
You are at a costume party in a room full of strangers. You are dressed as an 18th Century dandy; you've studied the mannerisms, have affected the perfect accent and you charm every party goer you meet. Beneath the facade, outside the realm of this party you may be a banker, a steel worker or an unemployed poet but here and now you are Monsieur Baudelaire, the fop who speaks of temperament and style as the be-all and end-all of a meaningful existence.
You are at work where you are always the no-nonsense professional, respected by peers and underlings and depended upon by your manager to perform your tasks with skill, technical proficiency and a pleasant demeanor -- an expectation that is hardly ever unmet.
You are at an informal get together with family, close friends and neighbors; you talk about sports, literature and fashion with people who know you and who understand your opinions, your quirks and your few flaws -- there is no facade, no pretense, you are unabashedly you!
These scenarios that represent three versions of you in the real world are also three (of many) approaches you can take to presenting yourself to your readers in the virtual world, through your blog: as a character of your creation, as the professional at whatever you do, or as the real, unadulterated you, complete with flaws. Your blog and your blogger persona are your creations and are limited only by your choices. Consider also that whatever it is you write, in whatever form, even if it is spoof or satire, it will be considered by your readers as an expression of your true feelings.
People express themselves in many ways and for a growing number of people the need for some sort of public expression of thoughts, feelings, style or creative expression is filled by blogging. Expressing your thoughts in written words, however, is not as simple a task as it may seem to be; many people, in fact, find that it can take hours to accurately transfer the most seemingly simple thoughts to the written word. Thoughts and feelings do not require the organization or structure that is required by the expression of those thoughts and feelings.
Some things that make the task of expressing yourself through your writing much easier are improving your grammar, improving your vocabulary and practice, practice, practice.
Grammar! As a rule you should always write to your audience -- they are the ones who need to understand you. Perfection may be necessary when you are writing for an audience of scholars and grammarians who require it but, regardless of your audience, the better your grammar the better you will be understood and the easier it will be for you to transfer those thoughts to paper. There are literally hundreds of English grammar guides available online and very reasonable English grammar guides available in bookstores; good grammar is a tool you will never regret learning to use.
Vocabulary! Finding the right words to express your thoughts is much easier when you have more words in your armory to choose from. You may be tempted to learn some suitably obscure words to impress your readership but too much of that will only confuse them and turn them away from your writing. Research has shown that the average adult in the U.S. reads at an eighth-grade level so arming yourself with a recondite vocabulary will not be helpful (nor was our reference to a 'recondite vocabulary' unless you knew that recondite means “difficult to understand”). Arm yourself, instead, with a good dictionary/thesaurus.
Write Often! Practice makes perfect or, to be honest, it at least helps you approach perfection. Try to make a meaningful entry in your blog every day, that may not always be possible but do try! Two of the wonderful things about blogging are its flexibility and availability -- your blog will always be there (baring computer problems) when you need it and you'll find that the more you write, the easier it will be to write. Keep in mind, however, that even a professional writer who writes for hours every day is seldom completely satisfied that the words that came out adequately express the thought that went in so don't allow yourself to get too frustrated, take a short break and then try again.
Blogging can be an Internet Marketer's best friend by allowing business to communicate directly with their clients. But, did you know that blogging can also directly impact your Search Engine Optimization efforts?
It has become pretty obvious that blogs have been become an important part of marketing for almost any type of online business. They are unmatched resources when it comes to connecting with customers and potential customers.
But, there is an additional benefit that shouldn't be over-looked: there impact on your Search Engine Optimization efforts. Blogging can greatly enhance any websites natural search results through regular postings, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords.
Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site in any given search engine, and thus net you more traffic. One key to gaining more traffic from keywords is to use ‘niche’ keywords. These are keywords or keyword phrases that may be searched for less often, but that have less competition. This means you may be able to rank much higher for these keyword. An example: The keyword term “baseball” is certainly searched for often, but there are millions of websites optimized around this keyword. However a keyword phrase like “Atlanta Braves pitcher John Smoltz news” would have fewer competitors. The longer keyword also increases the likelihood that your blog contains exactly what the visitor is looking for.
Getting picked up in search engines can lead to increase volumes of traffic heading to your site every day. There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by integrating a variety of niche keywords into their posts. The amazing thing about blogs is they are often picked up by the search engines almost as quickly as one posts to it, which makes it an even more powerful tool for SEO purposes. Our experience has been that blogs that take advantage of Google's Blogger or Wordpress are quickly indexed.
Another way blogging can help your site’s search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score, the more unique, user provided content, the higher it appears the quality score becomes. If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms.
If you haven't considered a blog for the pure marketing aspect of it, it's probably time you considered it from the SEO perspective. You've got nothing to loss but website visitors.
Blogging is a perfect way for people to share their thoughts with others. When people blog, it means they keep an updated online journal or diary. Weblog and blog are the same things. Companies might also blog to help increase the amount of business on their web sites. For many bloggers, increasing traffic to their blogs is not the only goal. Most people that blog want to keep their visitors coming back for more. The following are four ways to keep visitors coming to your blog site.
Blogging is a relatively new phenomenon. Some blog writes choose to keep their blogs personal and do not share their thoughts with others. These are more like online diaries. Other wants to share with everyone what he or she has to say. Blogging is a big business and many websites offer free blog hosting. In addition, many companies choose blogging as an inexpensive way to advertise their products or services. Blogging on the Internet is often much cheaper than maintaining a web site and is usually more interesting for readers and clients.
Update your blog: The easiest way to keep visitors coming back to your blog site is to update your blog on a regular basis. Readers will stay loyal to blogs that are updated daily. Some blog writers even updated several times a day. Readers will tend to loose interest in your writing if they have to wait several days for new material. Be loyal to your readers and your readers will be loyal to your blog. Also, there are literally thousands of blogs available on the Internet. If your blog is not updated on a regular basis, you will loose your readers to another blog site. Another fun way to update your blog and keep your readers interested in your site is to include something fun for your readers to enjoy. That could be as simple as a joke or maybe a link to a humorous story you have found on the Internet. You might also try including a trivia game or polls for your readers to enjoy on a regular basis.
Participate in web communities: Participating in web communities or discussion forums and mentioning your blog whenever possible will help keep readers coming back to your site. In addition, you can gain new readers when doing this. You can also be loyal to the blogs of other writers and ask them to visit your site. Leave nice comments about their site and invite them to your site. If you have mutual interests and the same type of readers, you can even share your blog links on your site. This helps everyone. Your reader will appreciate interesting reading while you benefit from readers from the other site.
Understand who reads your blogs: Another great way to keep blog readers coming back for more is to understand who reads your blog and write content that is directed towards them. This does not mean that you have to write on only one particular subject, though. If you are a stay at home mom and write about your life at home with the kids, your loyal readers may not appreciate it if you write about cutting edge topics or use a lot of foul language in your writing. If you generally write humor, do not bog your readers down with sorrowful woes and tales. Your readers will be interested in the things that attracted them to your site in the first place. That is usually what you are more interested in writing about. You can gain a better understanding of your readers interested by including places for comments and encouraging your readers to contact you by email.
Include keywords: You can gain readership and help keep your current readers by including certain keywords in your blog. If you have entered your blog on a search engine, these keywords that point to your blog will come up after a search. This is a great way to get readers interested in your blog. This is also a good way for companies to increase the traffic to their blog.
Blogging is the new way to keep a diary or journal online. Blogging is increasingly popular for companies as well. If you want to make your blog stand out against the thousands of other blogs, keep your readers interested and coming back for more everyday by updating your writing, participate in online communities, understand your readers and include keywords.
After trying a lot of keyword research tools in the market, I came across Keyword Country… and it would be safe to say that Keyword Country is the most comprehensive and most complete keyword research tool I have ever seen.
Keyword Country connects to major search engines for keyword research (including Google, Yahoo, MSN, ASK) and also connects to the industry by performing a deep analysis of the competitor websites. It also steals all the niche keywords your industry happens to be focusing on.
Keyword Country claims that a keyword research done through it’s software can yield up to 230% more traffic than any other keyword research tool available. In this product review, we will find out how far it lives up to such claims.
Basic Keyword Research (Network Search):
Just type in a keyword and Keyword Country will fetch you a huge list of keywords, which will be sorted by profitability along with other alternate keywords that your audience is searching for.
This mode of keyword research is database powered. Keyword Country claims to be the world's biggest keyword database and displays useful information like:
Google Searches
Yahoo Search Volume
Google Competition (inanchor intitle)
Yahoo Competition
Advertisers on Google
Yahoo Advertisers
Google Max CPC
MSN Search Volume
Google Clicks
MSN Competition
AdSense EPC (estimated)
MSN Advertisers
R/S Ratio (Google, Yahoo, MSN)
KEI Ratio (Google, Yahoo, MSN)
And much more….
Since the data is too much to look at, an advanced search can help you can narrow down the huge keyword lists to get the exact keywords you want.
Besides keywords and their data, the related keywords list is quite useful and you often get new ideas for niches to target and content ideas that can help you tap into the audience that you are trying to target.
Realtime Keyword Research:
This is another mode of keyword research and is even more powerful than network keyword research. It not only extracts keywords from major search engines like Google, Yahoo, MSN and Ask but also gets keywords from KC's Network Search and, most importantly, it reverse engineers any industry's top 100 high ranking websites for each keyword in the list. It also extracts niche keywords that those websites are targeting to rank high and tap traffic out of search engines.
This type of keyword research easily finds new born keywords that industry is using actively but that free keyword tools like those offered by Google, Yahoo and MSN will take around 2-6 months to show and will only show if the keyword is able to make to their top 100 or 150 most searched keyword lists.
Realtime Keyword Research:
Blocks junk keywords
Filters duplicate keywords
Keeps the keyword list laser targeted
Clusters the keywords in ready-to-go format
Gives you a great amount of control on your keyword research
Stealing Competitor's Profitable Keywords - Site Analysis
This is a very powerful tool and I couldn’t find anything similar to this tool anywhere on the web that comes even close to KC’s Site Analysis. It lets you practically reverse engineer the SEO strategies and PPC campaigns of your competitors. It can detect the search engine keywords (paid or non-paid) that are responsible for up to 96% of traffic to any given website.
Just load up your competitor list in Site Analysis and Keyword Country will rip all the keywords that your competitors are using on their pages, along with the HTML tag details in which they can be found.
For SEO:
Finds keywords that are common between all top rankers
Finds the LSI matches they are using
Finds Low competition / high traffic keywords
Details of other niches that they are focusing on
For PPC Advertising:
Analyze landing pages and extract profitable keywords out of them
Profitable Adwords keywords that they have found profitable after spending thousands of dollars on market research
Site analysis even lets you analyze your own content before making it public to search engines to ensure that the keywords for which you are optimizing your content are actually there in your content.
This keyword research lists all the LSI terms or semantically related keywords of a given keyword. These are the keywords that you need to include in your web pages to naturally rank higher on search engines. Keyword results come with ‘Search Volume Estimates’, which make it easier for you to judge the keywords to go for. Additionally, it also allows you to further dig your keyword deeper in Network Search or Realtime Search.
Keyword Country is the only keyword engine that gets you keywords in French, Spanish, Dutch, German and 32 other languages (and does it the right way). Foreign language support options enhance your keyword digging reach and allow you to generate your keyword list in languages other than English
This is ideal when your audience speaks multiple languages and lets you target non-English speaking regions.
Misspellings Keyword Research:
Misspellings are the keywords that are cheaper to buy for Adwords campaigns and less competitive to achieve top search engine rankings. Keyword Country covers more than 8 sources of misspellings including mobile search misspellings and popular misspellings of English and 31 other languages. Here you can find many keywords that have less competition, considerable traffic, are cheaper to buy and easier to target.
Keyword Map sorts the keywords in a directory structure that helps you find the most popular niches that are driving traffic to your industry. It helps you uncover popular niches that are related to your main keyword but you are not targeting right now. A good amount of traffic flows towards these niches and the level of that increases every single month. It gives you excellent ideas on which you can build content and increase your website traffic and helps you discover many new opportunities. It is ideal when you are looking for new niches to compete in
The customer service offered by Keyword Country is excellent. I can personally recommend it given the fact that I had some questions to ask and all were answered fully and in simple language. I accessed the Live Chat option but there were several ways in which I could have contacted Keyword Country to find out exactly what I needed to know quickly and efficiently. I didn’t have to waste any time before using the services they offered and increasing my income. If only all providers of software services like this one went above and beyond the call of duty as much! I am most definitely satisfied with the high level of service and would heartily recommend it.
Summary:
So what did I end up with after using Keyword Country?
Owing to detailed keyword research, it may become slow at times
Your computer IP may be temporarily banned by some online keyword tools for heavy web crawling
Keyword Country is the most complete keyword tool in the market and I feel that this tool is well worth the investment. I can honestly say that Keyword Country has quickly become my new first choice tool for researching keyword phrases. I now use Keyword Country and my keyword research ability has never, ever been so strong. I have also used several other programs but the Keyword Country is what I would recommend to anyone. This tool is dynamite!
At present we hear more often that adsense is used as an effective tool to display contextually relevant advertisements of a company or product on the website. If a visitor clicks on the advertisement to check it out the advertisement poster earns a percentage of revenue. Many webmasters are increasingly used the Google Adsense model as it is very effective and popular. Blogging is very good for Adsense profits. Let’s see in the next few paragraphs how blogging is used for increasing adsense profits.
You should use only niche blog sites that tend to generate more revenue through adsense. You may choose a niche site where sufficient number of advertisements is available to post. In case of items that don’t sell for a high price and so it is not viable to advertise on the sites as the advertisement costs are particularly high. You can use keyword tools like overture to find out the most common keywords and also how much is paid per keyword. The key here is to get your site ranked well on the search engines.
It should be very much remembered that if the advertisements are more related to the website’s content then your site has better chances of making it to the top of the search engines. You can also place the Adsense code in your website template to make maintenance of your websites easier. Along with blogging you can also choose use channels which will tell you which sites of yours are making more money in comparison to other sites. You should at least wait for a week after you post your advertisement on the website to see its effectiveness. You can configure web traffic from week to week to see which ad format works the best for you.
Another very effective thing to do is to integrate advertisements into the website. You can include the advertisement without any border so that the advertisement can be found by Google easily. You should post not more than 3 advertisements on each web page. You should be able to serve the most expensive ads at all times. You should also never make your advertisements scrollable. You will never see any scrollable advertisements on any website. The highest paid advertisements are normally posted on hotspots.
Along with blogging you can paste advertisements of the following sizes like 336 x 280 rectangle, the 300 x250 rectangle and the 160 x 600. Depending on the type of web browser and website the advertisements may appear in different sizes. You should experiment and track the results for each website.
Hence we see that blogging along with adsense works best for making your website more searchable by people and increase your revenues in the end. Blogging is used to post one way links to your website. You can use softwares like KeywordCountry that can automatically post more than thousands of one way links to websites. You can also save your list of links to be used again in the future.
There are many various multimedia advances happening to the good old blog. Although the blog is only a few years old, technology has kept right up there with it. Now, you have the ability to do a number of fascinating things with it. As the blog owner, this can mean huge potential dollars in marketing. If you are just a blog reader, you can now access your favorites online any time that you feel like it.
There are several areas in which the blog has entered the multimedia world. Here are some of them to think about.
* Text. Okay, so this isn’t anything new. It is the most commonly thought of type of blogging. Simple writings that are done on the blog. * Images. This takes it one step ahead. Now, you can send images to your fellow bloggers, your family or your friends. * Video. Even better, the blogs can now come packed with video from your digital camera or the cell phone that is video enabled. * Podcasts. The latest feature. It allows individuals to receive the information that they want, when they want it. Very marketable tool here. Podscasts allow you to receive both audio and video over the internet.
But, just because you have the ability to use these various types of blogging, what happens to it? Does it just sit on your website in the hopes that someone will actually want it? The good news is that you can now send these multimedia advances to individuals on their Ipods or their mobile phones once they sign up for services at your site. This means instant notification when you update the blog and instant access no matter where they are located. In short, it translates into dollars through marketing.
New advances in blogging are occurring all the time. Learn what is out there and available. Stay connected to your consumers, your fellow bloggers and your favorite blogs. The fact that you can do all of this from your mobile phone; just makes it even better. More than likely, you’ll have something to blog right now.
Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging refers to posting your website links to blog sites in order to increase your website rankings. Blogging work best for the SEO as it is the one of the most effective tools to make your website popular amongst the people. If your website is more famous it will generate more revenues as more and more people will visit your site.
You can follow these simple rules for SEO and your blog will definitely rank much higher in search engines. You should use your primary keyword most often in your blogs. The URL that you post on the blogs should contain a primary keyword to optimize your website. You can also use the main keyword in sub domains to get better results. In case your website is about automotive parts then you can use the keywords “Automotive Parts” in your website. Also it is necessary to use your main keyword in the title of your posts and the titles of your web pages. Also use the main keywords and key phrases in your H1 and H2 headers to make them more searchable.
Next you can use your secondary keywords in the body of your post in the blog. The more times the keywords are found in the webpage or post, the better are the chances of the search engines will be able to pick up the keywords. However it should not look like spam. You should refrain from posting the same keywords again and again in the same post as then Google will ban your site for some time and your rankings will fall drastically.
You should also use your primary and secondary as much as possible in the anchor texts for linking the text to other blog sites or other blog posts. Also make every effort to make your site easier for search engine to track. Also it is very much necessary to make your navigation bar of the whole website on every page of the website. All your previous posts should be linked to all pages so that they can be easily searchable by search engines.
You should also create back links to your website on as many blogs as possible. This is because it will help a lot in getting the rank of your website higher in the search engine pages. The more links you have created the higher will be the rank of your website on search engines. You can get back links to your website is to submit your blog and RSS feeds to as many blog search engines and blog directories as possible. Exchange your links with other blogs and network with as many people as possible on the blogs. If you find any interesting information on a blog then don’t forget to link it. The track back will become a link to your blog after some time. In the end to optimize search engine results for your website you should update your blog frequently.
Online journals, better known as blogs, are becoming more and more popular. When the Internet was first getting started, users rushed to build personal web sites. Web sites are still very popular among web users, but many are now turning to blogs. What’s the difference? This article will examine the main similarities and differences between a Weblog and a website.
While blogs and website are intended to be different, there are a couple of similarities in blogs and sites. Mainly, they are both found on the Internet using a URL or a web address. Both also must have some sort of host to keep the information online. Another similarity of the two is that they both can be maintained by virtually anyone from individuals to companies. Both Weblog and websites can also contain information, pictures, link and keywords, as well. These two types of sites will target readers.
With a blog, information that is entered on the site is generally updated very frequently depending on the writer. Sometimes blog writers even update several times a day. Usually with a website, information is not updated regularly. Websites generally contain information about something that does not change often. When a website is updated, usually the entire page is altered. With a blog, just one entry at a time is updated. After a website has been changed, that information is gone and cannot be seen again by the reader. On a blog, new entries are added, but the old ones are not deleted from the site. Instead, they are stamped with the date and time that they were created, given a title and indexed on that blog page. It makes it easy for a blog reader to go to a certain blog page and read past entries without having to search.
Another main difference between and blog and a website is that a website is generally a little harder to maintain and oftentimes requires a solid understanding of the way the Internet works. With a blog, almost anyone can easily and quickly update a blog. It does not require any special working knowledge of the Internet. In addition, there are many sites that offer blog features and most of the time these can be used for free.
Blogs also encourage people to communicate with each other much more so than with a website. A websites primary function is to provide some sort of information to a reader. While there may be a place to leave a comment or an email address for writing that is not why that site was created. Blogs are used for communication. Writers may choose to make their site private, but most choose to publish their blogs making them public to any one who wishes to read. Most blog hosting sites offer options to add to the site so readers and the writer can leave comments to each other on the site. In addition, there are entire web communities built just for blogs. Blogs encourage those who have similar thoughts, interests or even businesses to share their blog site so readers can find them easily. Blogs offer guest tracking, keyword tracking, hit counters, comment areas, and even tag boards for both the reader and the writer to use.
Blogging is extremely popular right now. As more people begin sharing their thoughts with others, there are more blogs created each day. Blogging gives writers, journalists, professionals, moms, dads and even teenagers an instant way to publish their thoughts on a regular basis. For those who enjoy writing, blogs give a unique opportunity to practice writing skills and experiment with what others want to read. Businesses use blogs to show off their expertise and knowledge in their fields, whereas websites do not always get this type of message out to the readers.
Blogging and websites do have some similarities. They are both found on the Internet and contain information. However, blogs give a writer the unique opportunity to communicate with their reader and update their entries on a frequent basis. Anyone who tries blogging will love the instant gratification of getting their opinions and thoughts out on the Internet right away and getting instant feedback from readers that visit their site.
In this article I will discuss page redirection techniques, what works and what to avoid.
What is page redirection and why would you want to use it?
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.
Let’s elaborate a bit on the keywords issue, since it is part of your search engine ranking success.
Let’s say the page in question is about customized USB drives and you named it page1.htm. Then you read some SEO (Search Engine Optimization) articles and you found out that some search engines use words in the actual file name as search keywords. Next time you do a Google search, take a look at the results, most will have words in the actual file name (in the URL section) bolded, denoting a keyword match. Your USB drives page will definitely benefit if named something like custom_usb_drives.htm instead.
Now that you renamed your page, you just created a symphony of issues for yourself, for your users and for your position in search engine results.
Linking issues:
You will have to point every link on your site to the new page name. If your site is small, it should not be a big deal, but if your site is large, you will inevitably make mistakes, mainly forgetting a link or two. This will result in visitors getting the dreaded “404 page not found” error when clicking on your links, robots (also know as crawlers or spiders) avoiding you, etc. Also, if you are heavily relying on visitors from search engines, then again, people will get a “404 page not found error”.
Let’s use the previous example, for a long time your page1.htm was indexed by major search engines. If someone types “custom usb drives” in a search engine box, your page shows up on the first search results screen. That is fantastic, only if someone clicks on the link, they will be pointed to page1.htm, not to custom_usb_drives.htm, because the first page is the one in the search engine’s index. It will take time, sometimes months, before the search engines update their indexes with your new page name.
Lost Page Rank (PR) issues:
Google developed a proprietary algorithm that assigns a Page Rank (PR) to every page on the web. PR is a number from 1 to 10 (10 being the ideal) and is intended to be a representation of how useful and popular a given page is. PR is influenced by many factors, one of the crucial ones being Link Popularity. Link Popularity is a representation of how many “quality” or “relevant” sites link to your page. Without getting into too much detail, it is increasingly difficult and time consuming to achieve a high PR for your pages, especially if you don’t have a really unique website with exceptional and highly sought after content. If you are merely operating a commercial site, in a competitive market (such as selling custom branded USB drives, as in our example), then it takes a lot of time and hard work to build a good page PR.
When you rename a page and discard the old page, you also discard the PR of the page. Your renamed page will be seen as a totally new page, with 0 PR.
What is the solution?
I will start by enumerating some of the methods used by the non-initiated.
Not recommended solution 1: Duplicate content.
First thing that probably comes in you mind is: well, why can’t you just duplicate the page and let nature take its course. In other words, you will have two identical pages, one named page1.htm and one custom_usb_drives.htm. This gives you time to update all links and the search engines will eventually index the new page.
This solution is not viable because search engines will penalize you quite badly, ‘thinking’ that you are trying to scam them by using the ‘duplicate content’ technique.
Not recommended solution 2: Custom error message.
You could create a custom error page. However, you will lose rankings on the next search engine update as the file will appear to be non-existent. As discussed above, it could be some time before the page with the new name will be indexed and will appear in people’s searches. Also, your web site visitors will be frustrated by the fact that they now have to dig through your site to find the desired information.
Not recommended solution 3: An HTML Meta redirect.
You could implement a so called Meta refresh in a blank or customized page that has the name of the old page (in our example, page1.htm) that points to the new page. The redirect can be instant, or delayed by a predetermine amount of time. The delayed redirect has the advantage that you can place an extra message, such as “please be aware that the page you are looking for changed location….. etc., etc…. you will be redirected automatically to the new location”
In the past, this was probably the most used technique.
Without getting into the mechanics of the Meta redirect, which is basically a META tag statement you ad to your HEADER section, know that there are also Java Script techniques that achieve similar results.
What is bad about this is that this is a technique often used by spammers to trick search engines and it should be avoided, unless the page is in a section of your site that isn't indexed (also known as spidered or crawled). Search engine spammers create a page that is optimized for certain keywords and phrases - it usually has no real content. The page is then picked up by some search engines, but when a visitor clicks on the search engine entry, they are redirected to another site, often unrelated. Most search engines have filters to detect this. Using this form of search engine deception will see a site eventually banned or penalized by major players such as Google.
The recommended redirect strategy - 301 Redirect
A 301 redirect is the most efficient, visitor friendly, robot (spider, crawler) friendly and search engine friendly solution around for web sites that are hosted on servers running Apache. If you are not sure, check with your hosting provider.
A 301 redirect is just a set of commands you type into your .htaccess file.
When a visitor (whether human or robotic) requests a web page via any means, your web server checks for a .htaccess file. The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors.
The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name.
First of all, you'll need to find the .htaccess file in the root directory of where all your web pages are stored. If there is no .htaccess file there, you can create one with Notepad or a similar application. Make sure when you name the file that you remember to put the "." at the beginning of the file name. This file has no tail extension.
Some hosting providers offer redirect services through their “control panels”, so you don’t have to perform low level changes on the .htaccess file itself. Instead, they provide a user friendly interface for this. Check with your hosting provider to see what the optimal way to perform a 301 redirect is in your case. I will continue the article with the barebones solution.
If there is a .htaccess file already in existence with lines of code present, be very careful not to change any existing line unless you are familiar with the functions of the file.
Scroll down past all the existing code, leave a line space, then create a new line that follows this example:
It's as easy as that. Save the file, upload it back into your web and test it out by typing in the old address to the page you've changed. You should be instantly and seamlessly transported to the new location.
Notes: Be sure not to add "http://www" to the first part of the statement - just put the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:
redirect 301 (the instruction that the page has moved)
/folder/page1.htm (the original folder path and file name)
http://www.you.com/folder/custom_usb_drives.htm (new path and file name)
The same format applies not only to renamed files, but also to files moved to a different location.
The 301 redirect is the safest way to preserve your rankings. On the next indexing (crawling, spidering), the search engine robot will obey the rule indicated in your .htaccess file and index the new page name every time a link or its internal database tries to access the old page. In the next update (again, this could take months), the old file name and path will be dropped and replaced with the new one. Sometimes you may see alternating old/new file names during the transition period, along with some possible fluctuations in rankings as things settle. Don't panic, this is normal.
What if your site is hosted on a Microsoft IIS server instead?
If you have access to the server, do this: In internet services manager, right click on the file or folder you wish to redirect. Select the radio titled "a redirection to a URL". Enter the redirection page, check "The exact url entered above" and the "A permanent redirection for this resource". Click "Apply".
If you do not have access to the server, ask your host to point you into the right direction.
In conclusion, the best and the most transparent way (to both human and robotic users) to rename and move files on your web site, while preserving your search engine ranks is the 301 redirect.
Attracting traffic to a blog or a web site is challenging enough. So from the very beginning, when you start to see visitors coming to read your blog, be sure that they feel comfortable to stick around. And there are a number of ways you can help them to do just that.
Here are seven vital ingredients for building a successful blog with a loyal following.
1. Publish Regularly.
As your readers become familiar with the frequency of your posts, it will influence their visiting behavior. If your readers know that you post fresh content every day, they will probably come every day to read it. If they know you post on Mondays, Wednesdays and Fridays, that's when they will come.
2. Stay on Topic.
Stick to your niche. If your blog doesn't have a niche, give it one. Readers like blog's that are focused on a particular theme or topic. If you have no theme and just post about anything, then readers are less likely to become passionate about your blog and will probably move on to somewhere else.
3. Use Meaningful Titles in Posts.
This not only announces clearly what the post is about, but it will help people navigate your blog and also influence your ranking with search engines.
4. Interact With Your Readers.
Think of your blog like a conversation. You post. Readers comment. Be active and be positive as you interact and converse with your readers.
5. Highlight Your Best Posts.
Don't let your best posts get lost in your archives. It’s always a good idea to link to your best posts from a ‘best posts’ category on the main page.
6. Provide Good Navigation to Popular Pages
If you help people find the key pages within your blog, their visit will be a much more enjoyable experience.
7. Avoid Not Posting for Extended Periods.
If someone visits your blog and discovers that the last post was three weeks ago, they will probably be disappointed. If you don't post, people may give you the benefit of the doubt and come back on a few days to check, but you better believe they will lose interest quickly if you fall out of your regular schedule and stop posting.
There you have it. Seven little tips that will make a big difference to your blog's readership. It's not rocket science. It's just using some common sense when posting and interacting with your readers.
There are many ways to make your blog a successful one. Blog writers put a lot of work in their writing and for the most part, want readers to visit. But, there are thousands of blogs available for readers online. If you want to make your blog successful then you must consider what your reader wants.
A blog is an easy and instant way to share your thoughts and feelings with readers. It is easy to build readership to your blog when you are ready to share your writing with others. Because there are so many other blogs on the Internet, if you want your blog to be a successful one, it is important to help your blog stand out from the thousands of other blogs that are available to readers. A few simple tips can help make your blog add up to success.
Allowing your readers to leave comments is a great way to make your blog more successful. Even if you are posting random thoughts about your day, you will feel more accomplished if you know someone is reading your work. A successful blog will enable their readers to contact them either through email or through comment boxes on the site. In addition, a successful blog writer can gain more readers by doing the same for other writers. By visiting other blog sites and posting comments, a writer can encourage others to read their blog. In addition, your readers will feel important and included when you respond nicely to their comments. Even if someone responds negatively to your writing, a successful blogger will still thank the reader for his or her opinion. Communication is a great way to a successful blog.
Another way to make your blog writing successful is to look into track backs. A track back is the system used to notify a writer when another writer writes about their blog. It sounds confusing, but it is really simple. If you read a blog by someone else and decide for whatever reason to write about that blog in your own blog, a track back will tell the other writer about your blog. Usually, this will lead to that writer reading your blog and can evolve into communication. Over time, you can even link the blogs together and share readership. Track backs can help start communities of like-minded individuals and get others who might not have otherwise found your blog, to read your blog. Track backs can also increase the amount of traffic to your blog site.
Successful blog writers also make good use of tag boards. Tags are the links that help a reader navigate quickly through a site. Using keywords, a blog can list all entries containing certain keywords together. When a reader wants to read about that one subject, they only need to look at the tag board and select what they are interested in reading. Tagging is highly recommended for blog writers that want to increase their traffic to their site. This is also an important feature for business. Not all blog-hosting sites will offer this feature, but it can be downloaded to most blog sites. When you use this feature, or any feature that involves links to other blogs or websites it is always a good idea to check the links to make sure they work. Readers will become frustrated when the links available on your site are no good.
Another way to a successful blog is to write about what your reader wants to read. This can be done easily when you are able to link with other people with similar interest. For example, if you are a stay at home mom and want to write about your life with a two year old, do not try to get readers that are only interested in pet care. Visit parenting boards and communities and get others with the same interests to visit the site. In addition, make sure that your site is edited for spelling and typing errors before publishing and that you have updated your site frequently. Not updating your blog on a regular basis will lead you to lose readers to other sites that are kept up to date. Also, look into blog hosting sites that eliminates annoying ads or screen pop-ups. Most of the time, you might have to pay a small monthly fee for these ad-free sites, but if you want to build readership, this can be a small price to pay.
Currently there are over 40 million blogs on the internet and thousands more being created each week. Assuming ownership of one blog per person, that’s a minimum of 40 million people slinging around their personal opinions on all that exists under the sun. This is a good thing. The free exchange of thoughts and ideas is what prevents the world from becoming a stagnant pool of dictatorship with the appropriate green scum floating on top.
However, to steal a line from the movie Spiderman, ‘With great power comes great responsibility’. Blogging has become a way for the voice of the people to be heard. We must be careful, though, not to abuse our power through thoughtless acts that hurt the credibility of bloggers and blogging. One place that continues to be our Achilles heel is when good posts go bad.
In the United States, libel and slander are the two categories of defamation. In many states, courts have begun treating them the same as the only difference between the two is that libel is a false written statement about a person, place or thing that harms his/her/its reputation while slander is the verbal act of the same offense. Whether blogged on the internet or whispered offline to your mother, the common denominator is that what is said is false.
Like for example, If you're a psychic, Maybe you already know whats in their mind. ‘The First Amendment of the US Constitution will protect you. As long as it is the truth, you can say whatever you want.’ Well, sort of. As crazy as it sounds, truth is not the silver bullet defense for every case of libel or slander. A judge may require that besides being true the information relayed is in the public interest to know.
So reporting that the CEO of a major corporation had been caught pilfering money from the employees’ retirement fund would probably get dismissed from civil court whereas telling the world that your neighbor has smelly feet could get you into more trouble than you want. Even if it were true, why would it be in the public interest to know that your neighbor’s feet could clear out Yankee Stadium?
Now, the First Amendment does protect your right to an opinion. If you think that the Mr. Squiggly Toddler Toy is a piece of crap, you are certainly free to tell anyone within earshot as long as you make it clear that it is your opinion on the subject. Likewise, if a person puts forth a negative sentiment with regards to their experience with you and it is clear to any reasonable person that it is their opinion, your legal recourse against them is severely limited.
Parody and satire are also protected. If they weren’t, Saturday Night Live and South Park would have never made it past the first episode. And criticism of a public performance such as a symphony, a play and even a book is protected under the Fair Criticism and Comment clause.
Now the internet contributes some interesting layers of complication to the whole blogging shebang. Instead of being contained in a localized area, libel has the potential to cross international borders and not every country handles these cases the same. One of the major problems courts around the world are having to deal with is the one of jurisdiction. If I live in the US and I libel someone who lives in the UK where exactly does the case take place and who’s laws do we go by? Several cases have set a scary precedent that leans towards being able to sue anywhere around the world for libel published on the internet.
Then there is the issue of third party liability. Say you are a responsible blogger who is careful about her posts to avoid a troublesome libel accusation. One of your readers posts a libelous statement on your blog. Can you be held responsible for that person’s actions? Well, so far the law has only made provisions for internet service providers stating that they cannot be held responsible for how their customers use their services (as it pertains to defamation). Likewise, blog service providers such as Google and Six Apart would likely be immune to any lawsuits arising out of a person’s use of the service.
Whether or not you would be held responsible may come down to if you moderate your comments. If you allow comments to be posted automatically, you may be protected under Section 230 of the US Code (for US Citizens). It may be a different story, however, if you approve comments before posting them. It could be argued that your posting of the comments equates your agreement to them. To date, no one has shown up in court to argue this, hence the fact that we are kind of forced to make it up as we go along.
Defamation is a tricky issue and one that needs to be tread carefully if one is to avoid landing in court. Here are a few tips to help keep you out of trouble. Note: I am not an attorney. I don’t even get to play one on television. If you and your blog deal with some highly controversial issues or you’re just not sure how much trouble you would get into if you published that post about your best friend’s boyfriend, I recommend getting in touch with a lawyer to get the best advice.
1. Change the names. By far the easiest thing you can do is to change or to avoid using the name of the person you are talking about and to strip away as much identifying information as possible. If a reasonable person can visit your hometown and quickly identify the “mealy-mouth cow” you blogged about online, you might want to do some editing.
2. Make use of a disclaimer. Even something as basic as “By making use of this blog site, you agree that the opinions expressed are the property and responsibility of their respective owners” may provide some defense in the event of a lawsuit. (Check with a real attorney please).
3. Consider writing your rant as a parody or satire. Extreme exaggerations that no reasonable person would believe are not considered defamation because, quite frankly, they are unbelievable. Be careful though, this type of writing takes a certain je sais quoi, and could easily backfire on you. Have a reasonable person proofread your entry to make sure it passes the believability test.
4. Watch your language. Be sure to use wording that makes it clear that this is your opinion about the subject. Statements like, “That Mr. Squiggly Toddler Toy is a piece of crap” makes it sound as though you are stating a fact when in all actuality you are making a personal judgment about the toy. Something like “I think that Mr. Squiggly Toddler Toy is a piece of crap” or “That Mr. Squiggly Toddler Toy fell apart after the first use” are safe bets. At least as far as the law is concerned.
5. And last but definitely not least, don’t tell false tales. Now this may seem like common sense but how common is common sense these days? Really. If you feel the need to resort to lying about a person, you may want to seek professional help in examining why you want to do that. ‘Cause chances are, it’s not to protect the public.
Blogging is a great way to meet people and stay current in the world and doing so responsibly will only make the experience better. Stay safe, stay sane and most of have fun.
If you are interested in trying to make money from your blog, you probably want to know how you can best optimize your blog for great search engine results. After all, most people stumble upon blogs when doing a search for something. If you use these optimization tips effectively, it may be your blog more people are drawn to. So, check these tips out and experiment with your own blog. Note what has the best results and stay with it. Change the other things around a bit until you get the results out of them that you want.
Simple Content
Many experts say that the best way to optimize your blog is to keep everything very simple. You can choose one quality content topic and make it your base. Then from there you can use variations of the topic in order to keep everything going. This may seem like a broad and useless tip, but once you get into blogging more and more, you understand how important it is.
Put More Out There
If you are trying to get more of a presence on search engines, be sure that you have something to show. The more content you have, the more likely you are to show up on a search engine. Bigger sites always do better than smaller sites. It is simply a numbers game. Search engines will see your site in a different manner, depending on how much content you have. The more content you have, the more there is a chance there will be that someone will stumble onto your site.
Ask Search Engines for Help
Few people know that you can actually submit your site to search engines. Submit your site’s URL and ask to be put into the index. This can take a while, but if they do list you in the index, you will see a larger increase in traffic. Beware however of a service that asks for money in exchange for getting your sites into search engines. These can be a little misleading at times. There are ways to do this without needing to pay anyone at all.
Keyword Pay
A great idea for optimization is to identify the most popular keywords. By doing this, you are essentially targeting the keywords that people most often search for. When you do this, you have an edge over the competition. When you know exactly what the people are looking for, you can give them just that. Once you have a list of keywords, simply create articles that use these keywords. By creating these articles, you are putting yourself out there to be found. When someone does a search for those keywords, your blog just might pop up on their screen. Be careful not to use the keyword so much that your article does not make sense however.
Daily Updates
If you really want the best optimization, you should update it daily at the least. The more you update it, the more often search engines will index your blog. Therefore, you will want to be sure your blog is always fresh. Adding new information is the best way to update your blog. The more new information you have, the better off you will be! Just be sure that when you do update, it is for a good reason. You should always remember that content can have a purpose, but it should always be quality content. If you compromise content, you are only allowing yourself to strip the creativity from your project. If you are happy with doing that, by all means go ahead. However, as a writer, you will have a certain responsibility to web surfers. Unless you want everything on the web to be useless, do your part!
Use these tips to help optimize your blog and get the most from search engines. The more you post and use these tips, the more results you will see. If you earn your living from the number of clicks your blog or your ads get, this will essentially mean more money for you. You can use all of them or some of them. Experiment with them to see what works best for you and your blog. Put these tips to use and watch your results rise anytime soon!
Widespread blogging is one of the most engaging Internet developments of the past few years. If you like to write and engage others on subjects of which you have some command or experience, then it’s a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded. Anyway, here’s a list of blogging tips…
Perhaps “blogging” isn’t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it’s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few years. As a medium it gives rise to many new and worthy voices and plays a new and vital force in shaping opinions, political realities, trends, and even our language.
I believe that a blog is simply a tool to use for someone who’s got something to say. Let me be clear in saying that a blog is a poor choice for someone who needs a megaphone to scream out to cyberspace in order to elicit a meaningful response from Internet users. If you want attention and want it now and expect blogging to bring it to you, then this will surely be a disappointment. However, if you like to write and engage others on subjects of which you have some command or experience, then it’s a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded.
Anyway, here’s a list of blogging tips…
1.) Be topical. Cohesiveness in message is not optional. Readers may or may not be interested in your topic, but if your message is haphazard that few will bother remembering to return to your blog because it essentially would offer nothing to remember. This doesn’t mean blogs can’t jump from subject to subject. For instance, a blog with a humorous focus has all the leeway in the world for subject matter, but it would be foolish for such a blog to turn the humor on and off. In such an example, the aspect of humor would be content’s glue, the strength of the blog. The beauty of staying on point and on topic is that eventually, due to the nature of the Internet, you will find those interested solely in your topic. (as opposed to online diaries. There are millions of them on the internet, few have any readers. Email me with examples if I’m wrong and I’ll be able to show you why you’re showing me a blog and not a diary.)
2.) Refresh your content Create a schedule and stick to it. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication.
And remember, what’s old is not new and, for blogs, thusly not interesting. 2006 isn’t the time to rail against Enron or Vanilla Ice. Insight doesn’t matter much to yesterday’s news.
3.) Clear Language Counts. Blessed is the blog with a clear line of logic. Write without inside jokes, clique-y catchphrases or ambiguous logic. First time readers need to be close to your message. They are more likely to return to blogs that strike them positively. If the first read is confusing there will not be a second read.
4.) Feed the Spiders. Search engines take notice of active blogs and blog search engines are especially sensitive to activity. If nothing else, search engines are smarter today than they were yesterday and are only getting smarter. In constantly improving they are seeking to aggregate quality; quality blogs are updated several times a week, if not daily, as opposed to once or twice a month. I don’t mean to scare you but a big spider is watching, so dance for them.
5.) RSS. Think of RSS like a magic to blogging world, because that’s the effect it’s had. RSS feeds are a way to exponentially sound your voice to the interested. These feeds are a great means to increase the distribution and readership of your original content.
6.) Spell check. Hey man, use the spell-check. I do – if I didn’t you probably wouldn’t have made it to #6. It only takes a minute and can save you from looking like a hack.
Your weblog audiences will be small at first. And, frankly, that’s the way it should be. Who are you to think that half the internet will flock to you after three or four posts of your blog, anyway?
If you tough it out while maintaining quality, readership will materialize. You will link to good, relevant blogs and, in turn, they will to you. While your voice may be unique, your niche likely isn’t and if your content is emitted smartly to the Internet those relevant readers will respond through readership and interaction. That I guarantee.
Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article it will be referred to as simply SEO.
Understanding The Search Engines
Understanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages. Each page is “ranked” according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.
Introducing The Search Engine Spiders
Another important factor to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a “spider” or a “bot” that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.
Optimizing For Search Engines – Optimizing For Visitors
Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.
Basic Components Of SEO
The actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteria.
The Benefits Of SEO
SEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted. This doesn’t mean you shouldn’t consider trying out alternative methods of advertising your site. For many, banner advertisements, press releases (can actually be used as part of an SEO campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and including these will help your site’s popularity.
To Cost Effectiveness And To Life
The cost effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC. A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50. Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.
$50 doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on. Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month. All of a sudden you’re paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.
Targeted Leads
Targeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say. It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. Because SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you’re offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.
So Remember…
SEO is a webmaster’s greatest tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.
The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers – existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency. Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.
So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a popular blog website. One example is called blogger.com.
However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.
Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.
After a small amount of basic research and reading, you will quickly see, there are numerous advantages to Blogs and RSS Feeds. One of the biggest reasons is that search engines love them. This is because blogs provide fresh and new content - precisely the thing that searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. What this means to internet marketers is that if you don't have a blog for your business, you are potentially reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.
For all the reasons mentioned above (and many, many more), blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. All the marketing research you can find will tell you that regular contact with your customers is a vital component in retaining existing clients, as well as gaining new business. Don’t put it off any longer; it is time to get your blog going---today!
There are five simple tasks that you need to do daily to keep your site on top. Here they are:
1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labeled to reflect the page that they link to.
2. Re-order your links, putting the best ones first. And putting them into categories if you have a high number of links. If you have a links page with 25+ links it is a good idea to turn it into a directory of some sort. This can even help you in getting more links to your site in exchange for back links on the directory that you have created. Also check the sites that you link to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a link if you aren’t getting the backlink that you deserve (if the back link was, indeed, negotiated when you placed the link onto your site).
3. Process link request emails. Whenever you receive requests for a link exchange, respond quickly. Not every mail you receive will be a good one, and you should make sure to check any site that wants you to link to it. If you are declining a link request let the web master know why. Perhaps you have an incite that they do not have. They may be able to fix a few things and then become excellent link partners in the future. It is common courtesy to inform the web master as to whether or not you are willing to exchange links within two or three days of receiving a request. Web masters will be even more impressed if you send them a personalized message regarding your approval or disapproval of the link exchange.
4. Check link exchange forums. This is a similar aspect to the above except that in this case it is more difficult to keep track of all of the people who can potentially request links from your site. There is a lot of spam on these sorts of things as well as many really terrible and useless sites. If you encounter such a site or forum member, inform them of your problem with what they are doing and report them to a moderator/administrator if they do not correct their behavior in a suitable manor. It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more than an exchange service.
5. Finally, you should check each feature of your website, to make sure it’s still working properly. The dynamic content that you will probably include at some point must be delivered properly. Any messages that are generated on the fly must not be generated at misopportune times. The difference between a quality dynamic site and a sub par dynamic site is that in a quality dynamic site all content is delivered at the right time and everything seems static and planned out.
Take your time with your website and make sure that you do everything you can for it each day. Keep adding anything new that you find, because updating regularly will keep search engines coming back to spider more often. Updates are crucial and if you can follow the patterns here of insuring quality and precision, you will probably be able to come up with other ways that you can insure your visitors satisfaction and your increased traffic, link count, and search engine listings.
Never agree to link to someone’s site without asking for a link in exchange, unless they offer to pay you – even then, you should think twice. All your incoming and outgoing links need to be related to your site’s content for you to be ranked high in the search engines.
Basic Link Checks.
Some sites use robots.txt to stop search engines from indexing their links pages, in the mistaken belief that outbound links will count against them. To check, just retype their URL with robots.txt on the end (for example, http://www.website.com/robots.txt). If you see a page that says ‘Disallow’ and has the URL of their links page, then they’re not letting spiders index that page. Don’t exchange links with that site.
You should also check to see if the website is being ‘cloaked’, and report it to the search engines if it is. You don’t want to get involved with these people – better to have them banned and out of the way.
Does the site offering you a link have PageRank? Even if they do, you should look at how it drops between the front page and the links page. Be aware that new pages take a while to get ranked, so PR0 doesn’t necessarily mean a site that will never have any PageRank.
Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it. Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms. Many of them don’t even involve linking to the big spam industries, like casinos and adult content. There’s no point in having a link from a site that takes links from just anyone.
As we know that a mediator always works to convince two sides and here Search Engine Optimization does the same work. It creates relation between customer and website. Same case happens in the technological field. This technology just work as a messenger, who informs the web site in which rank it uphold. And this rank will give by Search Engine Optimization.
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Search engine optimization is a process which is particularly used for ranking the web sites. The participative nature of the web can easily be recognized from the myriad of forums, Social Book marking sites, logs and Social Network sites that have emerged in a couple of years. The search engine searches the contents quality and quantity. It is not violate the rules of different article directories while submitting articles. Website design is too easy to maintain.
